{"id":2964,"date":"2024-02-04T08:29:14","date_gmt":"2024-02-04T08:29:14","guid":{"rendered":"https:\/\/www.stochrone.com\/?p=2964"},"modified":"2024-02-06T07:56:22","modified_gmt":"2024-02-06T07:56:22","slug":"a-cegertekeles-lepesei-mi-szukseges-a-pontos-cegertek-szamitashoz","status":"publish","type":"post","link":"https:\/\/www.stochrone.com\/en\/a-cegertekeles-lepesei-mi-szukseges-a-pontos-cegertek-szamitashoz\/","title":{"rendered":"A c\u00e9g\u00e9rt\u00e9kel\u00e9s l\u00e9p\u00e9sei \u2013 Mi sz\u00fcks\u00e9ges a pontos c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1shoz?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2964\" class=\"elementor elementor-2964\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f132ef2 elementor-section-full_width 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elementor-widget elementor-widget-elementskit-button\" data-id=\"78da912\" data-element_type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.stochrone.com\/en\/kapcsolat\/\" class=\"elementskit-btn  whitespace--normal\" >\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\tContact\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6302444 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6302444\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca63be4\" data-id=\"ca63be4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ceeb12 elementor-widget elementor-widget-heading\" data-id=\"5ceeb12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A c\u00e9g\u00e9rt\u00e9kel\u00e9s l\u00e9p\u00e9sei \u2013 Mi sz\u00fcks\u00e9ges a pontos c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1shoz? <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfaabd1 elementor-widget elementor-widget-text-editor\" data-id=\"cfaabd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000;\">Cikk\u00fcnkben bemutatjuk hogyan lehet egy c\u00e9g \u00e9rt\u00e9k\u00e9t pontosan meghat\u00e1rozni, mik a c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1s, c\u00e9g\u00e9rt\u00e9kel\u00e9s l\u00e9p\u00e9sei. A legt\u00f6bb v\u00e1llalkoz\u00e1s \u00e9let\u00e9ben elj\u00f6n az a pont amikor a tulajdonos megfogalmazza a k\u00e9rd\u00e9st, m\u00e9gis mennyit \u00e9r a c\u00e9ge? Annak \u00e9rdek\u00e9ben, hogy pontos v\u00e1laszt kapjon a k\u00e9rd\u00e9s\u00e9re, \u00fczleti tan\u00e1csad\u00f3k\u00e9nt alapos c\u00e9g\u00e9rt\u00e9kel\u00e9si munk\u00e1t v\u00e9gz\u00fcnk.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf92fb elementor-widget elementor-widget-accordion\" data-id=\"3bf92fb\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h2 id=\"elementor-tab-title-6281\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-6281\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-caret-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Egy j\u00f3l fel\u00e9p\u00edtett c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si projekt a k\u00f6vetkez\u0151 l\u00e9p\u00e9sekb\u0151l \u00e1ll: <\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div id=\"elementor-tab-content-6281\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-6281\"><ol><li><h3><a href=\"#1\"><span style=\"color: #000000;\"><strong>\u00c9rt\u00e9kelend\u0151 c\u00e9g megismer\u00e9se<\/strong><\/span><\/a><\/h3><\/li><li><h3><a href=\"#2\"><span style=\"color: #000000;\"><strong>\u00c9rt\u00e9kel\u00e9si szitu\u00e1ci\u00f3 meg\u00e1llap\u00edt\u00e1sa \u00e9s c\u00e9g\u00e9rt\u00e9kel\u00e9si m\u00f3dszer(ek) kiv\u00e1laszt\u00e1sa<\/strong><\/span><\/a><\/h3><\/li><li><h3><a href=\"#3\"><span style=\"color: #000000;\"><strong>Sz\u00fcks\u00e9ges inform\u00e1ci\u00f3k \u00f6sszegy\u0171jt\u00e9se<\/strong><\/span><\/a><\/h3><\/li><li><h3><a href=\"#4\"><span style=\"color: #000000;\"><strong>\u00c9rt\u00e9kelend\u0151 c\u00e9g p\u00e9nz\u00fcgyi kimutat\u00e1sainak alapos elemz\u00e9se<\/strong><\/span><\/a><\/h3><\/li><li><h3><a href=\"#5\"><span style=\"color: #000000;\"><strong>Piac \u00e9s versenyt\u00e1rselemz\u00e9s<\/strong><\/span><\/a><\/h3><\/li><li><h3><a href=\"#6\"><span style=\"color: #000000;\"><strong>C\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si modell \u00f6ssze\u00e1ll\u00edt\u00e1sa<\/strong><\/span><\/a><\/h3><\/li><li><h3><a href=\"#7\"><span style=\"color: #000000;\"><strong>A c\u00e9g\u00e9rt\u00e9kel\u00e9s eredm\u00e9ny\u00e9nek a bemutat\u00e1sa<\/strong><\/span><\/a><\/h3><\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6514c3a elementor-widget elementor-widget-image\" data-id=\"6514c3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"686\" height=\"603\" src=\"https:\/\/www.stochrone.com\/wp-content\/uploads\/2024\/02\/cegertekeles-lepesei-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.stochrone.com\/wp-content\/uploads\/2024\/02\/cegertekeles-lepesei-1.png 686w, https:\/\/www.stochrone.com\/wp-content\/uploads\/2024\/02\/cegertekeles-lepesei-1-300x264.png 300w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fe4ae elementor-widget elementor-widget-text-editor\" data-id=\"10fe4ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000;\">N\u00e9zz\u00fck meg, mik a legfontosabb feladatok a l\u00e9p\u00e9sekn\u00e9l, milyen d\u00f6nt\u00e9si pontok befoly\u00e1solj\u00e1k a c\u00e9g\u00e9rt\u00e9ket.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3beaba elementor-widget elementor-widget-heading\" data-id=\"f3beaba\" data-element_type=\"widget\" id=\"1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.\t\u00c9rt\u00e9kelend\u0151 c\u00e9g \u00e9s \u00e9rt\u00e9kel\u00e9si szitu\u00e1ci\u00f3 megismer\u00e9se<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d7eb4 elementor-widget elementor-widget-text-editor\" data-id=\"60d7eb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Munk\u00e1nk kezdet\u00e9n azt sz\u00fcks\u00e9ges felt\u00e9rk\u00e9pezni, hogy \u00fcgyfel\u00fcnknek, az \u00e9rt\u00e9kelend\u0151 c\u00e9gnek mi a pontos \u00fczleti profilja, milyen egyedi tulajdons\u00e1gokkal rendelkezik, illetve azt, hogy mire van sz\u00fcks\u00e9ge, milyen okb\u00f3l k\u00e9sz\u00fcl a c\u00e9g\u00e9r\u00e9tkel\u00e9s.<\/p><p>Erre az\u00e9rt van sz\u00fcks\u00e9g, mert az \u00e9rt\u00e9kel\u00e9s sor\u00e1n m\u00e1sra sz\u00fcks\u00e9ges \u00f6sszpontos\u00edtani p\u00e9ld\u00e1ul egy keresked\u0151, egy gy\u00e1rt\u00f3 vagy egy szolg\u00e1ltat\u00f3 c\u00e9gn\u00e9l. N\u00e9h\u00e1ny p\u00e9ld\u00e1t eml\u00edtve egy keresked\u0151 c\u00e9gn\u00e9l fontos szempont a forg\u00f3t\u0151ke menedzsment \u00e9s likvidit\u00e1s, egy gy\u00e1rt\u00f3 c\u00e9gn\u00e9l a k\u00f6lts\u00e9gszintek, eszk\u00f6zar\u00e1nyos megt\u00e9r\u00fcl\u00e9s \u00e9s hat\u00e9konys\u00e1gi mutat\u00f3k, m\u00edg egy szolg\u00e1ltat\u00f3 c\u00e9gn\u00e9l az \u00e1raz\u00e1si el\u0151nyre \u00e9rdemes figyelni. Az is fontos, hogy milyen okb\u00f3l k\u00e9sz\u00fcl a\u00a0 c\u00e9g\u00e9rt\u00e9kel\u00e9s, hiszen m\u00e1s projekt fel\u00e9p\u00edt\u00e9st ig\u00e9nyel, ha a c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1s egy c\u00e9g\u00e9rt\u00e9k n\u00f6vel\u0151 strat\u00e9gi\u00e1hoz k\u00e9sz\u00fcl, vagy egy jogvita r\u00e9szek\u00e9nt.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a4b58 elementor-widget elementor-widget-heading\" data-id=\"b8a4b58\" data-element_type=\"widget\" id=\"2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.\tC\u00e9g\u00e9rt\u00e9kel\u00e9si m\u00f3dszer(ek) kiv\u00e1laszt\u00e1sa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cd200 elementor-widget elementor-widget-text-editor\" data-id=\"f3cd200\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000;\">Miut\u00e1n megismert\u00fck a c\u00e9get, illetve azt, hogy mire van sz\u00fcks\u00e9ge tulajdonosnak, a szitu\u00e1ci\u00f3hoz m\u00e9rten kiv\u00e1lasztjuk milyen c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si m\u00f3dszerek mutatj\u00e1k meg pontosan a c\u00e9g\u00e9rt\u00e9ket. Hab\u00e1r \u00e1ltal\u00e1nos igazs\u00e1g, hogy min\u00e9l t\u00f6bb c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si megk\u00f6zel\u00edt\u00e9st haszn\u00e1lunk, ann\u00e1l pontosabb k\u00e9pet kapunk a c\u00e9g\u00e9rt\u00e9kr\u0151l, m\u00e9gis fontos megjegyezni, hogy az alkalmazott c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si m\u00f3dszertanokat a helyzethez m\u00e9rten kell kiv\u00e1lasztani.<\/span><\/p><p><span style=\"color: #000000;\">P\u00e9ld\u00e1nak ok\u00e1\u00e9rt nem tudunk j\u00f6vedelmez\u0151s\u00e9gi c\u00e9g\u00e9rt\u00e9kel\u00e9st v\u00e9gezni olyan c\u00e9gen, amelyik nem profit\u00e1bilis, nem tudunk \u00f6sszehasonl\u00edt\u00f3 szorz\u00f3sz\u00e1mos c\u00e9g\u00e9rt\u00e9kel\u00e9st v\u00e9gezni egy olyan speci\u00e1lis tev\u00e9kenys\u00e9get v\u00e9gz\u0151 c\u00e9gen, amelyhez neh\u00e9z \u00f6sszehasonl\u00edt\u00e1si alapot k\u00e9pezni, \u00e9s nem tudunk eszk\u00f6zalap\u00fa c\u00e9g\u00e9rt\u00e9kel\u00e9st v\u00e9gezni egy szoftverfejleszt\u0151 c\u00e9gen, ahol az eszk\u00f6z\u00f6k \u00e9rt\u00e9ke jellemz\u0151en meglehet\u0151sen alacsony.<\/span><\/p><p><span style=\"color: #000000;\">(<a href=\"https:\/\/www.stochrone.com\/en\/a-cegertekeles-3-modszere-egyszeruen\/\">C\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si m\u00f3dszertanokr\u00f3l r\u00e9szletesen ebben a cikk\u00fcnkben \u00edrtunk<\/a>)<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9f7fb elementor-widget elementor-widget-heading\" data-id=\"ef9f7fb\" data-element_type=\"widget\" id=\"3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.\tSz\u00fcks\u00e9ges inform\u00e1ci\u00f3k \u00f6sszegy\u0171jt\u00e9se <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d3ded elementor-widget elementor-widget-text-editor\" data-id=\"49d3ded\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000;\">Fontos, hogy alaposan \u00e9rts\u00fck a c\u00e9g \u00fczleti \u00e9s p\u00e9nz\u00fcgyi m\u0171k\u00f6d\u00e9s\u00e9t ahhoz, hogy pontosan tudjuk fel\u00e9p\u00edteni a c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si modellt. Ennek \u00e9rdek\u00e9ben \u00e1tfog\u00f3 k\u00e9rd\u00e9slist\u00e1n kereszt\u00fcl interj\u00fat k\u00e9sz\u00edt\u00fcnk a c\u00e9gtulajdonossal, adott esetben menedzsmenttel, \u00fczeml\u00e1togat\u00e1st tartunk. Egyeztetj\u00fck a felmer\u00fclt \u00e9szrev\u00e9teleket, a j\u00f6v\u0151beli strat\u00e9gi\u00e1t \u00e9s n\u00f6veked\u00e9si kil\u00e1t\u00e1sokat, illetve minden olyan k\u00e9rd\u00e9st, amely az c\u00e9g\u00e9rt\u00e9ket az adott c\u00e9g helyzet\u00e9t figyelembe v\u00e9ve befoly\u00e1solhatja.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Ez az\u00e9rt fontos \u00e9s kihagyhatatlan l\u00e9p\u00e9s a folyamatban, hiszen a c\u00e9g\u00e9rt\u00e9k \u00f6sszef\u00fcgg a c\u00e9g v\u00e1rhat\u00f3 j\u00f6v\u0151beli teljes\u00edtm\u00e9ny\u00e9vel, a c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1sn\u00e1l figyelembe kell venni, hogy milyen strat\u00e9giai kil\u00e1t\u00e1sokkal rendelkezik a c\u00e9g. M\u00e1s eredm\u00e9nyhez fogunk meg\u00e9rkezni p\u00e9ld\u00e1ul egy olyan c\u00e9g eset\u00e9n, amely \u00faj term\u00e9keket vezet be \u00e9s b\u0151v\u00fclni n\u00f6vekedni fog, illetve egy olyan eset\u00e9n, amely \u00e9vr\u0151l \u00e9vre lassan elvesz\u00edti a piac\u00e1t.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268153c elementor-widget elementor-widget-heading\" data-id=\"268153c\" data-element_type=\"widget\" id=\"4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.\t\u00c9rt\u00e9kelend\u0151 c\u00e9g p\u00e9nz\u00fcgyi kimutat\u00e1sainak alapos elemz\u00e9se <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cb3bf elementor-widget elementor-widget-text-editor\" data-id=\"34cb3bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #000000;\">A p\u00e9nz\u00fcgyi kimutat\u00e1sok alapos elemz\u00e9se r\u00e1vil\u00e1g\u00edt a c\u00e9g p\u00e9nz\u00fcgyi karakterisztik\u00e1ira, er\u0151ss\u00e9geire \u00e9s fejlesztend\u0151 ter\u00fcletekre. Elemezz\u00fck a megt\u00e9r\u00fcl\u00e9si, likvidit\u00e1si mutat\u00f3kat, k\u00f6lts\u00e9gstrukt\u00far\u00e1t, eszk\u00f6z \u00f6sszet\u00e9telt, finansz\u00edroz\u00e1si helyzetet. A historikus eredm\u00e9nyeken kereszt\u00fcl l\u00e1tjuk, hogyan alakult a c\u00e9g p\u00e9nz\u00fcgyi eg\u00e9szs\u00e9ge. Ezeket az inform\u00e1ci\u00f3kat arra haszn\u00e1ljuk, hogy a v\u00e1rhat\u00f3 p\u00e9nz\u00fcgyi teljes\u00edtm\u00e9nyt magabiztosan tudjuk el\u0151rejelezni.<\/span><\/p><p><span style=\"color: #000000;\">M\u00e1sk\u00e9nt \u00e9rt\u00e9kel\u00fcnk p\u00e9ld\u00e1ul egy olyan c\u00e9get, ahol l\u00e1hat\u00f3, hogy a k\u00f6lts\u00e9gszintje \u00e9vr\u0151l \u00e9vre cs\u00f6kkent az eredm\u00e9nye pedig n\u0151tt, mint egy olyan c\u00e9get, ahol az \u00e1rbev\u00e9tel nem n\u00f6vekedik az eredm\u00e9ny h\u00e1nyad pedig cs\u00f6kken\u0151 trendet mutat.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d67d7c elementor-widget elementor-widget-heading\" data-id=\"9d67d7c\" data-element_type=\"widget\" id=\"5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.\tPiac \u00e9s versenyt\u00e1rselemz\u00e9s <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c5083 elementor-widget elementor-widget-text-editor\" data-id=\"d2c5083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A piac \u00e9s versenyt\u00e1rs elemz\u00e9s sor\u00e1n azt vizsg\u00e1ljuk meg, hogy a T\u00e1rsas\u00e1g az adott ipar\u00e1gon bel\u00fcl hogyan helyezkedik el. Megvizsg\u00e1ljuk az \u00e9rt\u00e9kelend\u0151 t\u00e1rsas\u00e1gnak a versenyt\u00e1rsakhoz k\u00e9pest milyen \u00fctemben n\u00f6vekedett az \u00e1rbev\u00e9tele, hogyan alakultak a k\u00f6lts\u00e9gszintjeik, az eredm\u00e9nyh\u00e1nyaduk, megt\u00e9r\u00fcl\u00e9s\u00fck, hat\u00e9konys\u00e1guk. Ezeket az inform\u00e1ci\u00f3kat is arra haszn\u00e1ljuk fel, hogy pontosabb el\u0151rejelz\u00e9st k\u00e9sz\u00edts\u00fcnk a c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si modell \u00f6ssze\u00e1ll\u00edt\u00e1sakor. Ha p\u00e9ld\u00e1ul azt l\u00e1tjuk, hogy egy c\u00e9g versenyt\u00e1rsai \u00e1tlagosan \u00e9vi 10%-kal n\u00f6velt\u00e9k az \u00e1rbev\u00e9tel\u00fcket, m\u00edg az \u00e9rt\u00e9kelend\u0151 c\u00e9g \u00e9vi 15-20%-kal b\u0151v\u00fclt, ugyan\u00edgy az eredm\u00e9nye \u00e9s a hat\u00e9konys\u00e1ga is n\u00f6vekedett, akkor j\u00f3val optimist\u00e1bb k\u00e9pet alkothatunk a c\u00e9g\u00e9rt\u00e9kr\u0151l. Ha viszont azt l\u00e1tjuk, hogy \u00e1rbev\u00e9tele stagn\u00e1l, k\u00f6lts\u00e9gei n\u00f6vekednek, mik\u00f6zben a versenyt\u00e1rsak n\u00f6vekedtek, akkor \u00e9rdemes \u00f3vatos meg\u00e1llap\u00edt\u00e1sokkal el\u0151rejelezni a v\u00e1rhat\u00f3 n\u00f6veked\u00e9si \u00fctemet.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1b4dd elementor-widget elementor-widget-heading\" data-id=\"7f1b4dd\" data-element_type=\"widget\" id=\"6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6.\tC\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si modell \u00f6ssze\u00e1ll\u00edt\u00e1sa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7a647 elementor-widget elementor-widget-text-editor\" data-id=\"fc7a647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1si modell a folyamat lelke. Felhaszn\u00e1lva az \u00f6sszes inform\u00e1ci\u00f3t, amit \u00f6sszegy\u0171jt\u00f6tt\u00fcnk a c\u00e9gr\u0151l, a kiv\u00e1lasztott m\u00f3dszertan alapj\u00e1n fel\u00e9p\u00edtj\u00fck azt a kalkul\u00e1ci\u00f3t, amely a c\u00e9g\u00e9rt\u00e9ket adja. A j\u00f6vedelmez\u0151s\u00e9gi \u00e9rt\u00e9kel\u00e9s sor\u00e1n \u00fczleti tervet \u00e1ll\u00edtunk \u00f6ssze a v\u00e1rhat\u00f3 teljes\u00edtm\u00e9nyr\u0151l, a szorz\u00f3sz\u00e1mos \u00e9rt\u00e9kel\u00e9sek sor\u00e1n a megfelel\u0151 adatb\u00e1zisokb\u00f3l kiv\u00e1lasztjuk azokat az \u00f6sszehasonl\u00edt\u00f3 c\u00e9geket, amelyek az \u00f6sszehasonl\u00edt\u00e1si alapot (peer-group) k\u00e9pzik az \u00e9rt\u00e9kel\u00e9shez, az eszk\u00f6zalap\u00fa \u00e9rt\u00e9kel\u00e9s sor\u00e1n pedig az eszk\u00f6z\u00f6k val\u00f3s piaci \u00e1r\u00e1t hat\u00e1rozzuk meg. Mindezekb\u0151l \u00f6ssze\u00e1ll egy c\u00e9g\u00e9rt\u00e9k s\u00e1v, amely a c\u00e9g fair piaci \u00e9rt\u00e9k\u00e9t mutatja. Az\u00e9rt fontos megjegyezni, hogy a c\u00e9g\u00e9rt\u00e9k (ha csak nem egy t\u0151zsdei c\u00e9get vesz\u00fcnk) akkor nem egy egzakt sz\u00e1m, hanem egy c\u00e9g\u00e9rt\u00e9k s\u00e1v, hiszen a k\u00fcl\u00f6nb\u00f6z\u0151 c\u00e9g\u00e9rt\u00e9kel\u00e9si m\u00f3dszerek nem pont ugyanazt az \u00e9rt\u00e9ket fogj\u00e1k meghat\u00e1rozni, a m\u00e1sfajta szeml\u00e9letm\u00f3d \u00e9s megk\u00f6zel\u00edt\u00e9sek k\u00f6zel lesznek egym\u00e1shoz, de nem pont ugyanazt adj\u00e1k, ez\u00e9rt ezek egy c\u00e9g\u00e9rt\u00e9k s\u00e1vot hoznak l\u00e9tre.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8683b5 elementor-widget elementor-widget-heading\" data-id=\"e8683b5\" data-element_type=\"widget\" id=\"7\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.\tA c\u00e9g\u00e9rt\u00e9kel\u00e9s eredm\u00e9ny\u00e9nek a bemutat\u00e1sa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c564c22 elementor-widget elementor-widget-text-editor\" data-id=\"c564c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Amikor v\u00e9gleges\u00edtett\u00fck a c\u00e9g\u00e9rt\u00e9ket, c\u00e9g\u00e9rt\u00e9kel\u00e9si jelent\u00e9st k\u00e9sz\u00edt\u00fcnk, amelyben bemutatjuk l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre, mi alapj\u00e1n alakult ki szakv\u00e9lem\u00e9ny\u00fcnk. Az \u00e9rt\u00e9kel\u00e9si jelent\u00e9s jellemz\u0151en egy 40-50 oldalas le\u00edr\u00e1s, amely r\u00e9szletes magyar\u00e1zatot ad a c\u00e9g\u00e9rt\u00e9kr\u0151l. A c\u00e9g\u00e9rt\u00e9kel\u00e9s nem csak az\u00e9rt el\u0151ny\u00f6s, mert \u00f6sszegszer\u0171en megismerj\u00fck a c\u00e9g\u00fcnk \u00e9rt\u00e9k\u00e9t, hanem ezen t\u00fal seg\u00edt r\u00e1vil\u00e1g\u00edtani a c\u00e9g er\u0151ss\u00e9geire, lehets\u00e9ges fejleszt\u00e9si ter\u00fcletekre, \u00edgy felhaszn\u00e1lhat\u00f3 arra, hogy a strat\u00e9giai d\u00f6nt\u00e9seket nagyobb hat\u00e9konys\u00e1ggal \u00e9s magabiztoss\u00e1ggal hozzuk meg, v\u00e1llalkoz\u00e1sunk m\u0171k\u00f6d\u00e9se eredm\u00e9nyesebb legyen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c6e05 elementor-widget elementor-widget-text-editor\" data-id=\"c6c6e05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A Stochrone <a href=\"https:\/\/www.stochrone.com\/en\/cegertekeles\/\">c\u00e9g\u00e9rt\u00e9kel\u00e9si szolg\u00e1ltat\u00e1sa<\/a> seg\u00edt, hogy c\u00e9gtulajdonosk\u00e9nt pontos k\u00e9pet kapjon c\u00e9ge p\u00e9nz\u00fcgyi \u00e9rt\u00e9k\u00e9r\u0151l, a c\u00e9g\u00e9rt\u00e9k n\u00f6vel\u00e9s lehet\u0151s\u00e9geir\u0151l. Keresse szak\u00e9rt\u0151inket bizalommal.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6783b43 elementor-button-info elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6783b43\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.stochrone.com\/en\/blog\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-reply\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Vissza a blogra<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cikk\u00fcnkben bemutatjuk, milyen l\u00e9p\u00e9seken kereszt\u00fcl lehet pontosan meghat\u00e1rozni egy c\u00e9g \u00e9rt\u00e9k\u00e9t, illetve azt, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 l\u00e9p\u00e9sek eset\u00e9n mire fontos figyelni, hogyan m\u00f3dosul a c\u00e9g \u00e9rt\u00e9ke. <\/p>","protected":false},"author":1,"featured_media":3026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A c\u00e9g\u00e9rt\u00e9kel\u00e9s l\u00e9p\u00e9sei \u2013 Mi sz\u00fcks\u00e9ges a pontos c\u00e9g\u00e9rt\u00e9k sz\u00e1m\u00edt\u00e1shoz? 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